Media Cube – the first of its kind!
Media Cube as such will be the first of its kind in Europe and will lift the overall experience significantly compared to previous seasons. Higher resolution, larger viewing area and visible effects in 360-degrees are some of the features the audience will experience. Furthermore, Skelleftea AIK invested in a new TV studio with remote-controlled robotic cameras to enhance the experience for the audience even more. The control system is completely Apple-based and scalable for future expansions.

“Our ambition is that Skelleftea Kraft Arena will be best venue in Sweden and we have long seen digital signage as way to add value to our visitors. We want the them to experience more before, during and after the game. Reruns are important elements that our current media cube didn’t perform nearly as good as the new one, says Pea Israelsson, Skelleftea AIK.

The size and design of the media cube are thought to play a significant role in the overall experience. The goal is to enhance the audience game experience and make it extraordinary.

iCast strengthens its market position
iCast Sweden AB has in recent years expanded its reference list, and is a prominent competitor when it comes to arena productions and sporting entertainment in Europe. The collaboration with Skellefteå AIK strengthens our position in the market for future procurements.

“We are proud to welcome Skellefteå AIK as a new customer and look forward to a good cooperation with a successful well-maintained top club in the SHL. Skellefteå AIK will be the third hockey club in SHL to invests in technology from us, to enhance the experience for their events. In addition to clubs in SHL the Norwegian and German hockey leagues also has invested in media technology from the iCast. The demand for our media system remains high, and with this new contract, we have three new media cubes to deliver just in the autumn 2015, says Mats Hultmark from the iCast.